Comments on: Street Marketing – Hopeless Attempt or Effective Solution?

By: Michael

Michael — Tue, 06 Oct 2009 05:49:54 +0000

Loma – Are there any times that you think that street marketing can hurt the reputation of an organization?

By: Loma Gregg

Loma Gregg — Mon, 05 Oct 2009 18:40:40 +0000

As I understand it, the question was “Having a street marketer is likely a tactic to draw more traffic into their venue. Is this a hopeless attempt or an effective solution?” Street marketing AKA: Guerrilla Marketing is simply unconventional marketing intended to get maximum results from minimal resources. In this regard, street marketing is indeed effective. The Parlor’s sign not only reminded those driving by that they exist, that they provide more entertainment than just pool, and coincidentally – they got us all talking about them! This is Guerrilla Marketing at its best. I applaud companies who are thinking outside the box to generate buzz. And, I applaud those that will stand hour after hour on concrete in all weather to earn that paycheck. Whatever you call it, street marketing is much more effective than no marketing but must be done consistently and in combination with other campaigns to be truly successful.

By: Gene Dexter

Gene Dexter — Tue, 08 Sep 2009 17:21:47 +0000

That isn’t Street Marketing. Sorry. Understand the definition before judgement.

By: Andrew

Andrew — Sat, 05 Sep 2009 19:01:21 +0000

The point of the post has nothing to do with the people that are actually outside holding the sign, but instead questioning the business tactic of having street marketers.

By: Diana, 30

Diana, 30 — Sat, 05 Sep 2009 18:18:32 +0000

I am absolutely astonished at the snobbishness and disregard for a person earning a paycheck that I have read in these comments. Personally, the street marketers are doing a job. I don’t care either way whether I see them on a street corner or not because they don’t influence me one way or another. What is more important to me is that the sense of community be established in DT Bellevue like there once used to be! Come on!

By: KD

KD — Fri, 04 Sep 2009 01:14:05 +0000

What’s with the Parlor hatred? Is there some nicer east-side club I don’t know about that also has a fantastic comedy line up, pimped out lounge, pool tables, decent food, and a conference center?

By: Blah

Blah — Thu, 03 Sep 2009 22:20:27 +0000

I find the street advertising does have negative associations and is completely in line with my view on Parlor brand value (low). Not as low as Lucky Strike though.

By: Joe Kennedy

Joe Kennedy — Thu, 03 Sep 2009 22:10:40 +0000

I think you’d find “street marketing” of some sort in almost any City across the country and maybe the planet. Realistically it doesn’t cost them a lot, ROI doesn’t have to be huge and more businesses should probably try it.

At the same time, I think they would get much better results if they put a bigger focus on reaching people through social media and outside events.

By: CM

CM — Thu, 03 Sep 2009 03:53:16 +0000

…and not everyone who earns a wage holding a sign is a crackhead.

By: Amanda

Amanda — Thu, 03 Sep 2009 02:43:33 +0000

The last comment is highly interesting, but how in todays economy can you expect only to rub shoulders with people who are successful? In todays market, however good people are at what they do, unfortunatley some will fail. Not every-one is successful, unfortunately.